Research indicates that over 90% of all new products and programs fail in today’s market place. WHY? In our new post-demographic age, with virtually unlimited choices, the customer is now king! The increasing speed of change, competition, changes in media, technological innovations, and consumer expectations make it essential to get the best shot at success from the get-go. The FutureWise product and program CREATION CANVAS is a roadmap, designed to raise ALL the relevant issues of product and program development up front, in order to maximize your time and to give you the greatest opportunity for success with your new product and/or program ideas.